Pitching for the “Perfect Match”

: Lou Flandrin

Lou Flandrin, fundraiser at Carers Trust, reflects on a positive experience taking part in the popular Perfect Pitch event at Fundraising Convention 2016...

When Carers Trust was invited to take part in the Perfect Pitch session at Fundraising Convention 2016, my colleague Sarah and I thought it would be a great opportunity to raise awareness about our work while honing our skills.

Presenting in front of a room full of experienced fundraisers and in front of a panel of business experts was an intimidating prospect at first, but the session turned out to be a fun activity and an opportunity to improve my skills as a fundraiser and as a public speaker.

We were assigned the British Heart Foundation as our charity for the pitch exercise. I really enjoyed researching them and finding out about their work and the ways they engage with companies. As they are a research charity, their fundraising asks are different from what I was used to, but it was a great opportunity to forget what I knew and focus on what I wanted to achieve. Working from scratch and with an external perspective actually made it easier to think about what the audience would like to hear.

With no restrictions on who we could pitch to, we decided to dream big and try to identify who would be the British Heart Foundation's ideal partner. After a quick brainstorming session, we settled on match.com, and we had a lot of fun working on innovative partnership ideas that would make British Heart Foundation a “perfect match”.

It was great to receive feedback from the panel and to hear their tips on how to write and present the perfect pitch. From our point of view, it was also really interesting to see how Deirdre and Dan pitched on behalf of Carers Trust. They picked AirBnb and made a brilliant video that proved really popular with the audience and the panel.

Overall it was a great event and I would highly recommend this experience to fundraisers of all levels! 

Lou Flandrin, Carers Trust

Lou took part in Perfect Pitch 2016 -  are you looking to take on the challenge this year? Apply now for Tuesday 3rd July or Wednesday 4th July, by emailing the team!


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