Roger Lawson


Roger Lawson Consulting

Roger is an independent fundraising consultant who works with charities to help them grow their donors’ loyalty.

He works with charities to help them to understand the unique needs and motivations that mean donors choose and remain loyal to the charities they support. With this insight he helps charities to create cultures, strategies and creative communications that grow donor loyalty and develop long-term, mutually valued relationships.

Roger is a Trustee, a project leader on the Commission for the Donor Experience, has held senior fundraising posts at Children’s Aid Direct and WWF, was Strategy Director at Cascaid and a founding Director of GOOD Agency.

Roger is also a founder of About Loyalty, which measures, scores and benchmarks donor loyalty for charities.