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Programme

3rd – 5th July 2017
The Barbican 

Lunchtime sessions

The lunchtime sessions at Convention are additional free learning opportunities, taking place each lunchtime, and are kindly sponsored by leading sector partners.

Lunchtime session - Monday 3rd July

Be Inspired Films presents...

SPLATT! I Just dropped my ice-cream                                                                                     The role of emotion in storytelling

Research shows that the stronger you convey emotion in your video, the more likely your audience will react to it (hopefully in the way you anticipated). When something makes us ‘feel,’ it cuts through the noise and connects, it moves us. Learning how to focus on emotion in your storytelling is crucial for success.

This session will cover…

  • The magic of the ‘story, emotion and video’ combination
  • What is the ‘feeling’ filter and why you should care
  • Examples of home runs and complete wipeouts with emotional storytelling

Presented by: Ravinol Chambers

Sponsored by:

Be Inspired Films

 

Lunchtime session - Tuesday 4th July, 12:50

Social Blue present...

Save The Children's Case Study: New monthly donors through Facebook & Instagram - expand your database!

The main goal of this session is to tell how the complete lead and donor generation flow is working: Starting from Facebook, ending in a longer term donor. This session will be divided over 2 speakers that each will discuss the case study of Social Blue & Save The Children. 

You will learn to:
- Work with text- and visual strategy on Facebook and Instagram
- Use your existing database to reach the perfect new audience on Facebook/Instagram
- Collaborate with partner organizations to get the best results
- Setting up a proper funnel from impression to conversion
- Construct a scalable long-term lead generation strategy

Speakers: 

Kevin Bruggink - Head of Business Development, Social Blue 

Kevin Bruggink is Head of Business Development at Social Blue. By constantly staying up to date about online developments wihin social advertising and keeping in touch with Facebook directly, he ensures Social Blue is the first to make use of trends within Lead generation through Facebook. 

Furthermore, Kevin speaks about advertising effectively via Facebook and Instagram at IFC Amsterdam & Bangkok, CEE Fundraising Conference Bratislava and The Digital Fundraising Congress in Lisbon. By using practical tips and tricks, everyone can immediately start advertising with their newfound knowledge! 

Jeroen Beelen - Digital Marketing & Automation Manager, Save the Children

Jeroen Beelen is Digital & Marketing Automation Manager @ Save the Children Netherlands, responsible for online acquisition, loyalty and digital infrastructure. He is one of the founders of 101fundraising.org, a crowd blog on fundraising. 

Jeroen worked in several online fundraising positions for SOS Children’s Villages Netherlands, Dutch Red Cross and World Animal Protection and has more than 12 years of fundraising experience. Before switching to the charity sector, he gained experience in the field of marketing, internet and CRM at several commercial companies.

Sponsored by Social Blue

Lunchtime session - Wednesday 5th July, 13:00

FRED talks brought to you by Be Inspired Films in partnership with Institute of Fundraising presents...

The Old Ways are Broken

Ravinol Chambers (@ravinol) in conversation with Richard Turner (@ifundraiser)

The rules of the game have changed, transition will not be easy but there is a huge opportunity to be had for those that make the change. Richard will be sharing:

his insights on the ‘new rules’

learning from applying them over a 5 year period at SolarAid

a model for making the most of them going forward


This session will be broadcast LIVE online at 1pm, 5th July 2017 via the IoF Facebook page - follow us on Facebook and don't miss out!

Sponsored by video/live streaming partner:

potatos