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Creating and implementing a 2-year multi-channel fundraising and communication campaign

When & Where

15:15 - 16:00, Monday 2nd July 2018

Track

IG

Speakers

Matt Cassini , Wayne Murray

Level

> Intermediate

Find out how Orbis created ‘Operation Sight’, a multi-channel fundraising and communication campaign spanning 2 years. Hear how we gathered audience insight, developed our proposition and story and the shift we made from thinking of channels in isolation to focussing on a multi-channel experience. The presentation will take you through all key foundational aspects of creating Operation Sight, sharing what went well as well as the obstacles we faced. We’ll also talk through performance to date and plans for the future.