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How to get your whole organisation behind delivering great experiences

When & Where

15:00 - 16:00, Tuesday 3rd July 2018




Roger Lawson , Richard Spencer


> Advanced

A great donor experience is so much more than a supporter care programme, a newsletter, or a supporter journey. It’s about the entirety of every interaction a supporter has with your organisation. And, crucially, it’s about how this makes your supporters feel about you. Roger and Richard will present the findings of research from the commercial and charity sectors about what makes a great experience and examples of how charities are putting these learnings into place to inspire their supporters. They will also show that creating great donor experiences starts with having the right goals and setting the right KPIs before sharing the results of a major new research project that measured the experience across many UK charities.