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Relationship fundraising 3.0

When & Where

16:30 - 17:30, Monday 2nd July 2018




Adrian Sargeant , Jen Shang MInstF , Kathryn Carpenter


> Advanced

Many organisations claim to be practising relationship fundraising, but in reality there is little agreement about what that actually means and what would constitute a relationship approach. In this session we’ll take apart of notion of relationship fundraising and look at the social psychology of how human beings form relationships. We’ll look at what learning there might be there for how we might better build donor relationships and report the results of our most recent testing of a relational approach at the Hartsook Centre for Sustainable Philanthropy.