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The joy of brand transformation

When & Where

15:14 - 15:59, Monday 2nd July 2018

Track

BP

When Children’s Hospices Across Scotland divided 195 by 52 and realised three children die each week in Scotland from an incurable condition, we knew we had to change. We don’t just mean refresh our logo and typefaces. We mean really change.
So we turned to the experts – the children we care for. By putting fundraising at the heart of our brand and children at the heart of our fundraising, we’ve dramatically increased the impact we’re having right across Scotland. Join CHAS and Different Kettle to learn how our new fundraising-led brand will Keep The Joy Alive for thousands of families.