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Innovation from the inside out - lessons in optimisation from one of the largest events in the world

When & Where

15:00 - 16:00, Tuesday 2nd July 2019
Frobisher 3




Brian Higgins , Jillian Stewart



Pieta House is one of the most well-known and respected charities in Ireland. Their
flagship event, Darkness Into Light, began 10 years ago with a humble 400 people
walking 5km through Dublin’s Phoenix Park...but has since grown to an event with over
200,000 participants walking in 180+ venues worldwide.

During this session, we’ll walk you through three years of analysis and the insights we
gained through that process. We will discuss how Pieta House professionalised their
fundraising strategy and as well as their event operations and reveal the BIG returns
they got from those investments.

So, if you are curious about how to properly tackle the analysis and optimisation of your
mass-participation or bespoke event programme, then this is one you won’t want to