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Major donor fundraising - a dark art or the art of being a human being?

When & Where

12:00 - 13:00, Monday 1st July 2019
Stalls Lounge




Sarah Jane O'Neill



Effective relationship fundraising is seen as the holy grail for building a major donor programme, but as a concept it can feel nebulous.  If trust is an essential component of giving, what are the practical steps to build it?  Is it just about being nice to people?  Do you need to be deferential?  And how do you deal with difficult personalities?  This session will apply some of the principles of performance to building effective and lasting donor relationships. It will focus upon the nature of status in relationships, finding your donor’s motivation, playing your objectives and operating with emotional intelligence.