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Putting the audience first – using insight and innovation to develop a better experience for your donors.

When & Where

15:00 - 16:00, Wednesday 5th July 2017
Cinema 1 - Level -2

Track

IG

Speakers

Mark Foster , Sinead Chapman , Siobhan Handley

Level

Beginner

Do you ever get the feeling your fundraising programme is a little dull?

Are your Direct Debit donors treated to a generic ‘journey’ yet are still asked to upgrade year after year?

And have you given donors enough good reasons to give their communication consent?

In our presentation we’ll talk about how to develop your offer by starting with the needs of the donor.

We’ll give a bit of theory and share case studies that bring to life how you can make giving a more rewarding, relevant part of your donors lives – in particular, following the development of Barnardo’s new product, Family.