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Sinead Chapman - Rendered on: 25/09/2017 07:13:49

Sinead Chapman Add To Favourites

Job Role

Strategy Director

Organisation

Open

Biography

At Open, I work with a variety of the UK's largest charities to develop fundraising strategy and find new, innovative ways of fundraising from individuals.

I love a challenge and a problem to solve. I'm also fascinated by the relationship between people and the brands they choose to surround themselves with.

How do charities make what they do relevant to you, me and your mum? In a world of little differentiation, our only options are the experience we give people and their perception of its value. Loved brands (large and small) become indispensable when they make people feel like they truly 'get' them. How could we do this better as a sector.... That's what I'm thinking lots about right now.

Come say Hi!